About Purple Matter Marketing
Marketing Your Therapy Practice Shouldn’t feel Impossible. I’m here to help you find clarity and connect with right-fit clients.
Hi I’m Hannah O’Neill and I created Purple Matter Marketing because I wanted to build a different kind of marketing business — one that feels more thoughtful, more human, and more grounded in the way service businesses actually grow.
I work with service businesses that rely on trust, reputation, and real connection. The kind of businesses where people are not just buying a service — they’re choosing someone they want to trust.
That’s why I care so much about marketing that feels clear, considered, and genuinely aligned with the work behind it.
The work you do matters.
Whether you’re a therapist, coach, or wellness specialist, your marketing should feel like an extension of your work — not a performance that sits awkwardly beside it.
Too much marketing advice is built around pressure, speed, and visibility for visibility’s sake.
But trust-based service businesses often grow differently.
They grow through:
Clarity
Credibility
Consistency
Trust
That’s the thinking behind Purple Matter.
I create human-first marketing plans and systems that help therapists in private practice communicate more clearly, show up more consistently, and build trust in a way that feels sustainable.
Why this matters to me
As someone who is AuDHD, I know how important it is to feel understood, supported, and met with empathy.
I also know how draining it can feel when everything is built around noise, urgency, and doing things the “normal” way — especially when that way doesn’t actually fit how you work best.
That’s a big part of why Purple Matter is designed to be thoughtful, structured, and async-first.
No discovery calls.
No pressure to perform.
No vague advice.
Just clear support, practical direction, and marketing systems that make things feel easier to follow and easier to use.
Why I’m drawn to this kind of work
I’m not interested in marketing for marketing’s sake.
I want to support businesses doing meaningful work — therapists that care about the people they serve and want to grow in a way that still feels honest.
Many counsellors struggle with marketing not because they are bad at what they do, but because they are too close to it.
It can be hard to:
explain your work clearly
communicate your value without sounding forced
show up consistently without burning out
build visibility without slipping into louder, more performative strategies
That’s where I come in.
I help take what’s already good, valuable, and thoughtful about your business and turn it into clearer messaging, calmer content, and stronger systems.
Let’s create marketing that feels aligned
Purple Matter exists to help therapists communicate with more confidence, connect with the right people, and grow in a way that feels sustainable and true to the work they do.
If that sounds like what you’ve been looking for, you can explore the available plans and systems on the homepage and choose the support that fits best.