Online Marketing for Therapists in Private Practice
Stop Second Guessing Your Marketing and Start Getting Enquiries.
You’ve got the expertise.
You’ve got proof.
Your clients get great results.
So why aren’t your enquiries consistent?
Expertise, proof, and trust aren't enough anymore, because everyone else is saying the same thing.
So you look for advice online because things have to change.
And you find it! People standing in front of Ferraris promising world domination if you stick with their programme. Influencers telling you that one Instagram post can turn you into an overnight sensation, and lead generation companies with a massive network of your ideal clients and they’re just waiting for you to contact them…
Sound familiar? Here’s some good news:
As a Therapist, your success doesn't lie in viral TikTok videos or editorial-style content showing everyone how fantastic your life is.
So, if you’re spending your days wondering how to make your morning coffee look exciting or keeping up with Instagram influencers, it’s time to step back and breathe. You don’t need any of that.
What you do need is clarity, consistency, and authority. Once you have these things you’ll know:
🠮 What to say (without overthinking it)
🠮 Where to show up (without spreading yourself thin)
🠮 How to turn interest into enquiries
I can help you achieve all of these things and much more. No endless coaching programmes that bust your budget, zero contracts that tie you in, and practical support that actually fits your business.
I’m Hannah O’Neill, A Growth and Authority Expert for Service Businesses.
In less fancy terms, when it comes to brand positioning, messaging, SEO, and content, I'm your woman.
With 10+ years in messaging, SEO, and content, I’ve worked with over 100 businesses—from small independents to national brands.
I specialise in organic marketing for counsellors, psychotherapists, and individuals in private practice. My mission is to help you grow your practice, without relying on noise, trends, or constant content.
In my 10+ years of experience, I've learned that therapists don't need to shout to be heard, spend a fortune on paid ads, or rely on social media.
When you show up on search engines, connect with your ideal client, and become the obvious choice for people you want to work with, your business will be a success.
So, if you're sick of second-guessing yourself and want to learn how to turn everything you know you have to offer into something people searching for your business must have, I'm here to lead the way.
Find out what's blocking your enquiries and what to fix first. Why Work With Me?
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Proven Results
My marketing systems have driven 400% organic growth and 65% conversion rate increases.
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Thoughtfulness
Marketing that feels human, considered, and aligned.
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100+ Clients
I’ve worked with 100+ trust-focused businesses, including, Victoria Counselling, Breda Morrisey and Counselling.
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4.9 Star Average Review
In my 10 years as an organic growth and authority expert I’ve secured an average 4.9 star rating.
Everything Gets Easier, When You Have the Right Systems In Place
If you know you need to invest in your marketing, the real question is: what are you actually paying for?
You could pay an agency to “handle it” and still be left without a clear message, a usable strategy, or any real understanding of what’s working.
You could join a programme full of generic advice and still end up trying to force your business into a marketing model that doesn’t fit.
Or you could invest in systems built around how service businesses actually grow.
The right systems help you:
Explain what you do more clearly
Create content with less friction
Build trust more consistently
Turn attention into real enquiries
I build human-first systems designed to help your business grow with more clarity and less chaos.
Marketing Support for Whatever Stage Your Business Is At
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The Website Clarity Check
Wondering why your website isn't bringing in enquiries — but not sure where to start?
You're not alone. Most therapists have a website that looks the part but quietly works against them — and without a clear, jargon-free explanation of what's going wrong, it's almost impossible to know where to focus.
The Website Clarity Check gives you exactly that.
Choose the level of support that feels right for you:
✦ The Clarity Check · £50 A full review of your website with your three highest-priority fixes — written in plain English, so you know exactly what to do next.
✦ The Clarity Check, Guided · £100 Everything above, plus step-by-step walkthroughs so you can make each fix yourself — even if tech isn't your thing.
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The Copywriting & Messaging Package
Writing about yourself is one of the hardest parts of running a private practice. Too clinical and you sound like a textbook. Too vague and no one knows if you're the right fit. And somehow, every therapist's website ends up sounding exactly the same.
This package gives you five pages of warm, human, client-converting copy — written specifically for your practice, your voice, and the clients you most want to attract.
What's included:
- Five pages of website copy (typically Home, About, Services, FAQ and Contact)
- A personalised messaging guide to use across your whole online presence
- Copy that sounds like you and speaks directly to your ideal clients
Cost: £600 Pay in full upfront, or spread the cost with a minimum £200 deposit via Ko-Fi to get started. I'll invoice you for the remainder once your copy is complete.
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The Get Found & Grow Package
Ready to get found on Google and grow your practice — but not sure where to start?
This is your complete marketing foundation, built around your practice and your life as a busy therapist.
I'll implement your SEO fixes directly into your website, hand you a plain-English local visibility strategy, and give you a realistic 90-day content plan you'll actually stick to — plus 90 days of direct support while you put it all into action.
What's included:
- Full on-page SEO implementation — done for you, directly in your website
- A strategy to get local websites and directories linking to you, boosting your Google ranking
- A realistic, low-stress 90-day content plan designed for busy therapists
- 90 days of email and message support
Cost: £750 (Flexible Payments Available)
The Monthly Marketing Support Package
Great marketing doesn't stop after one project — it grows with your practice.
You've done the hard work of getting your website right and your strategy in place. But showing up consistently online, keeping your SEO ticking over, and creating content every single month? That's a lot to manage alongside a full client load.
This is where I come in. Choose the level of support that works for your practice right now — and scale up whenever you're ready.
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Light-touch, consistent support to keep your practice visible.
Monthly SEO monitoring & updates
2 blog posts per month
4 Instagram posts per month
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More content, more visibility, more momentum.
Monthly SEO monitoring & updates
4 blog posts per month
8 Instagram posts per month
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Hands-on, consistent marketing so you can focus entirely on your clients.
Monthly SEO monitoring & updates
6 blog posts per month
12 Instagram posts per month
4 Hours of Copywriting
Strategy and Planning Sessions
Who Are My Organic Marketing Services For?
Purple Matter Marketing is built for private practice therapy businesses that want to market themselves more clearly — without forcing themselves into louder, busier, or more performative strategies, including:
Counsellors
Psychotherapists
Wellness professionals
Life coaches
If you want marketing that feels more personal, more intentional, and more true to your work, you’re in the right place.
How it Works
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Decide which option is the best fit for your business.
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Use the contact form to tell me which plan you’re interested in, along with a few details about your business.
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I’ll send over a tailored questionnaire so I can get a clear picture of your business, along with payment details to secure your spot.
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Once everything’s submitted, I’ll create your marketing plan or system and deliver it in a clear, practical format you can actually use